More Than a CFO. Your Strategic Growth Partner.
F2 Advisory Group helps business owners and CEOs focus on what matters most — growth. By combining financial insight, strategic foresight, and hands-on mentorship, we help you make confident decisions that drive long-term success.
We go beyond the numbers. F2 partners with you to uncover insights from your past performance, forecast future opportunities, and design strategies that move your business forward with clarity and confidence.
Guidance That Drives Growth
Darryl BakerChief Business Advisor- Seasoned Financial Executive with over 25 years of experience in leading the finance function for entrepreneurial publicly traded companies.
- Extensive experience in financing and operating small to medium entrepreneurial, publicly funded start-up companies, as well as investor relations.
- Well-versed and experienced in merger and acquisition transactions.
- Served as CFO and Corporate Controller for various small publicly traded and entrepreneurial companies, and audit manager for Ernst & Young prior to 1997.
- Experienced in merger and acquisition transactions.
- 8+ years of experience in financial planning & analysis (FP&A), budgeting, forecasting, and cash flow management across high-growth companies.
- Trusted advisor to executive teams, driving data-driven decision-making and long-term strategic planning.
- Held senior finance leadership roles at Aqua-Aston Hospitality (Marriott Vacations), Dutch Bros Coffee, and Purple, supporting scalable growth initiatives.
- Led and supported key strategic efforts including mergers & acquisitions and enterprise analytics implementation.
- Background in financial analysis and risk management from Goldman Sachs, American Express, and PayPal, with a B.S. in Accounting from Utah Valley University.
Jared BakerSenior Business AdvisorF2 has worked with and is partnered with many top companies
Your financial leaders are ready, are you?
Schedule a call with our strategists at F2 today to learn about pricing and next steps.